In the dynamic realm of fashion, where creativity intertwines with entrepreneurial spirit, Karan Torani emerges as a distinctive force, challenging conventions and breathing life into his eponymous label, Torani. The journey from a setback in joining top fashion schools to the flourishing success of Torani is a testament to Torani’s resilience, artistic vision, and entrepreneurial acumen.
Crestfallen by the inability to join renowned global fashion schools due to his father’s financial setback, Torani redirected his path to pursue a fashion degree at Pearl Academy in New Delhi. His early career saw him working alongside acclaimed designers Nida Mahmood and Manish Arora, laying the foundation for his foray into the world of fashion.
In 2018, driven by entrepreneurial ambitions and a desire to chart his own course, Torani embarked on a journey that would redefine his trajectory. Balancing freelance projects to sustain himself, Torani consciously avoided the oversaturated bridal wear market, choosing a path less trodden. Inspired by his maternal grandmother and fueled by past experiences, he unveiled the Torani label in July 2018.
The launch, marked by the posting of a collection of 24 garments on Torani’s Instagram account, quickly garnered attention. Within a week, the head merchandiser of the renowned multi-brand store Ensemble recognized the distinctiveness of Torani’s creations, leading to a swift sell-out of the collection. Tina Tahiliani Parikh, managing director of Ensemble, commends Torani as the “quintessential storyteller,” emphasizing his ability to draw inspiration from his Sindhi roots and upbringing.
Torani’s brand stands as a testament to his risk-taking approach, investing in impactful campaigns that set his creations apart. From working with four craftsmen initially, Torani’s venture has evolved into a thriving business with 200 employees and the inauguration of a standalone flagship store in New Delhi in 2020.
For Torani, the label is a “potpourri of reimagined memories,” capturing the romance of a bygone era through a modern lens. Beyond aesthetics, Torani places emphasis on sustainability and employs his platform to address societal taboos through impactful campaigns and visual storytelling.
As Torani continues to weave narratives through his designs, the brand’s meteoric rise in the last two years reflects not only its sartorial appeal but also the resonance of Torani’s distinctive voice in the evolving landscape of fashion.
