Priyanka Chopra Jonas, the Bollywood actress who has made her way into Hollywood, has taken the beauty world by storm with her new hair care brand, Anomaly. In a recent report released by UK-based platform Cosmetify, Anomaly has been declared the second wealthiest beauty brand of 2023, right behind Rihanna’s Fenty Beauty. Other celebrities who have made the list include Selena Gomez’s Rare Beauty and Kylie Jenner’s Kylie Cosmetics.
Celebrities are known for their glamorous looks, and many of them have ventured into the world of cosmetics to create their own skincare or beauty products. Priyanka Chopra’s Anomaly brand has earned an impressive £429.9 million (approximately Rs 43,55,37,70,860) in revenue, making it one of the most successful celebrity beauty brands to date. The report states that revenue is arguably the most important way to measure the success of a brand, and that’s why they have compiled a list of the wealthiest celebrity beauty brands based on their most recent annual revenue.
Rihanna’s Fenty Beauty takes the top spot on the list with £477.2 million (approximately Rs 48,35,56,30,400). The report notes that Rihanna’s Super Bowl LVII performance, during which she demonstrated the effectiveness of her Fenty Invisimatte Instant Setting and Blotting Powder, increased the media brand value of Fenty by a whopping $5 million in just three seconds.
Priyanka Chopra’s Anomaly brand has secured the second spot on the list, followed by Kylie Jenner’s Kylie Cosmetics with £301.4 million (approximately Rs 30,64,11,37,700). Ariana Grande’s R.E.M Beauty and Selena Gomez’s Rare Beauty line come in fourth and fifth, respectively.
Aside from her success in the beauty industry, Priyanka Chopra is also busy with her acting career. She will be starring in the action spy thriller Citadel alongside Game of Thrones star Richard Madden, which will be streaming on Amazon Prime Video in April.
Priyanka Chopra’s success in the beauty industry is a testament to her versatility and entrepreneurial spirit. As she continues to make her mark in Hollywood and beyond, it’s clear that she has what it takes to be a global icon in every sense of the word.
