Xero Degrees, a popular Indian chain of cafes and restaurants, has announced its plan to expand its business globally by targeting Canada, Australia, and the Middle-East as potential markets. The company, known for its unique fusion dishes and desserts, aims to establish a mix of company-owned outlets and franchise partnerships in these new markets.
Xero Degrees was founded in 2017 in Delhi and has since expanded to various cities in India, including Mumbai, Hyderabad, Bengaluru, and Pune. The company’s menu is a mix of savory and sweet items that are designed to appeal to a diverse audience. The company prides itself on offering high-quality, healthy food options at affordable prices.
According to the company, the decision to expand globally was based on the positive response it has received in India, as well as the increasing demand for unique and healthy food options worldwide. Xero Degrees aims to take advantage of this trend by offering its fusion food to a wider audience.
The company plans to execute its expansion strategy in phases, with the initial focus on Canada and Australia, followed by the Middle-East. The company is currently in the process of identifying suitable locations and partners for its expansion plans. Xero Degrees aims to establish a mix of company-owned outlets and franchise partnerships in these new markets.
Canada and Australia are considered attractive markets for Xero Degrees due to their high demand for unique and healthy food options. Canada has a diverse population that is receptive to new food trends, while Australia is known for its love of healthy and innovative cuisine. The Middle-East, on the other hand, has a significant Indian expat population, which is expected to appreciate the company’s fusion dishes.
Xero Degrees is confident that its expansion plans will be successful, as it has already received interest from potential partners in these markets. The company’s management team is experienced in the restaurant industry and has a proven track record of success in the Indian market.
“We are excited to bring our unique fusion food to new markets and are confident that our offerings will be well-received,” said Dhruv Sehgal, co-founder of Xero Degrees. “Our goal is to provide high-quality, healthy food options at affordable prices, and we believe that this will resonate with customers worldwide.”
Xero Degrees’ expansion plans come at a time when the restaurant industry is facing significant challenges due to the COVID-19 pandemic. However, the company is confident that its business model, which includes a mix of dine-in, takeaway, and delivery options, will enable it to adapt to the changing market conditions.
The company’s expansion plans have been met with excitement by its fans and followers, many of whom have expressed their eagerness to try Xero Degrees’ fusion food in new locations. The company has also received positive feedback from potential partners and investors, who see its expansion plans as a promising opportunity.
“We believe that Xero Degrees has the potential to become a global brand and are excited to support their expansion plans,” said a representative from a potential investor.
Xero Degrees’ expansion plans are a positive development for the Indian restaurant industry, which has been hit hard by the pandemic. The company’s success in expanding globally could encourage other Indian restaurant chains to follow suit and tap into new markets.
In conclusion, Xero Degrees’ decision to expand globally is a testament to the company’s success in the Indian market and its ambition to become a global brand. The company’s unique fusion food offerings, combined with its affordable pricing, have already won over many fans in India, and it remains to be seen whether it can replicate its success in new markets. However, the company’s experienced management team and well-thought-out expansion strategy give it a good chance of achieving its goal of becoming a global player in the restaurant industry.
