Aashika Abraham Chittiappa is a name synonymous with versatility, ambition, and a relentless pursuit of personal and professional growth. Her journey is a testament to her unwavering commitment to making a positive impact on various industries and, most importantly, in the lives of busy mothers.
Aashika’s professional journey has been nothing short of extraordinary. Starting at Ernst & Young in the finance sector, she quickly proved herself as a formidable force in the corporate world. Her transition into sports marketing saw her lead PR and media management for the Indian National Racing Team in the A1 GP World Cup of Motorsport, earning her accolades and recognition.
Aashika’s career highlights include orchestrating one of India’s first F1 corporate sponsorship deals with Virgin Racing and a local IT company, both valued at over $20 million. Her involvement in ambitious F1 sponsorship opportunities, including BMW Sauber’s sale and Force India’s driver sponsorships, showcased her acumen in the competitive world of motorsport.
Dabbling in athlete management and sponsorship marketing with Leander Sports, Aashika worked tirelessly to promote multiple non-cricket sports. Her dedication to diversifying the sports industry did not go unnoticed, further solidifying her reputation as a trailblazer.
Aashika’s journey took another turn as she delved into ROI measurement in sponsorship at Repucom, a global leader in sports and entertainment investments. Managing some of their most significant accounts, including Hero, Red Bull, and Panasonic, she demonstrated her prowess in the world of sporting investments.
The pivotal moment in Aashika’s career came with motherhood. Recognizing the challenges faced by busy working mothers, she ventured into entrepreneurship. Over the last seven years, she has dedicated herself to building MAMMA-MIYA, a mom-planner app designed to help mothers not just survive but thrive, in their daily lives. This innovative app was selected by Apple’s Global Entrepreneurship Program in 2020, earning global recognition for its impact.
Aashika’s commitment to positive change doesn’t stop at the corporate world. With family plantations in Coorg and Kerala, she has witnessed the increasing man-animal conflict over the years. This experience has ignited her passion for the conservation and protection of wildlife and natural habitats. Aashika is on a mission to make a meaningful impact in this critical arena.
Aashika’s insatiable appetite for learning is evident in her continuous investment in personal and professional growth. From courses on personal mastery and intuition to up-skilling with institutions like LBS, Columbia, and MIT, she embodies the spirit of a lifelong learner.
Aashika Abraham Chittiappa’s journey is a testament to the power of ambition, adaptability, and a commitment to positive change. Her impact spans industries, from finance to sports, entrepreneurship to conservation. With an unwavering focus on learning and growth, Aashika continues to inspire and pave the way for a better future.
Check out her Instagram profile.
