Aryan Khan, the son of Bollywood icon Shah Rukh Khan, recently introduced his luxury clothing brand, D’YAVOL X, with great fanfare. To announce the brand’s launch, the younger Khan shared a twinning picture with his father on his Instagram handle, generating significant excitement among his followers.
As soon as the brand’s collection became available, eager netizens rushed to the official D’YAVOL X website to explore its offerings. However, they were taken aback by the staggering price tags attached to the clothing items.
The prices of these garments, which include a jacket priced at over Rs 2 lakh, a white T-shirt with a printed design retailing for Rs 24,400, and a hoodie with a price tag of Rs 45,500, left internet users astonished.
Social media platforms quickly became a platform for users to express their opinions about these “insanely high” prices.
One user remarked, “OVERPRICED… just because it’s an Aryan & SRK brand doesn’t mean you should start a price of 24.5k for a tee.”
Another individual commented, “Way 2 expensive…. not for the ‘common’ people like us!”
Expressing their disbelief, a third user questioned, “What are these prices (crying emoji), 33k for a T-shirt, 45k for a Hoodie, 2L for a jacket #DyavolX.”
Yet another user pointed out, “Was not going to buy, but promoting it so intensely and then being out of range for so many is ridiculous.. overpriced and not even good designs.”
The reactions on social media continued to pour in, with many users expressing their surprise and frustration at the exorbitant pricing of the clothing items.
Despite the backlash regarding the high prices, D’YAVOL X reported that the Signature X jacket, priced at Rs 2,00,555, was completely sold out shortly after its launch. This particular jacket carries a personal signature from Bollywood superstar Shah Rukh Khan, making it a unique and coveted item for fans.
In an Instagram post, D’YAVOL X expressed gratitude to those who managed to secure one of the limited 30 pieces of the Signature X jacket. The brand acknowledged the challenges some customers faced with payment gateways but commended their persistence. Despite these initial hiccups, the demand for the exclusive jackets was overwhelming, highlighting the enduring popularity of Shah Rukh Khan and his son Aryan Khan in the world of fashion.
The launch of D’YAVOL X has ignited a spirited discussion about luxury fashion pricing and the accessibility of celebrity-endorsed brands. While some fans are willing to invest in these high-end items as a symbol of their admiration, others have questioned the affordability and value proposition of such products.
As the brand continues to make waves in the fashion industry, it remains to be seen how the market and consumers will respond to this unique blend of celebrity allure and luxury fashion.
