Renowned for its association with the iconic James Bond films, Aston Martin, the British luxury sports car manufacturer, is gearing up to capture a more significant portion of the Indian luxury car market. Despite selling only a handful of cars in India out of the approximately 6,400 it sold worldwide last year, Aston Martin is determined to bolster its presence in the country, both in terms of retail expansion and diversifying its model lineup. The company is even eyeing the launch of its electric vehicle (EV) in India, scheduled for 2025, according to Gregory Adams, the Asia President of Aston Martin.
The luxury carmaker anticipates that the rising number of millionaires and billionaires in India will drive demand for its high-end vehicles in a market that has shown considerable growth in extravagant purchases. Gregory Adams expressed his enthusiasm for the Indian market, stating, “India is one of the high-potential markets that we see globally, and we want to expand here with new cars, including electrics as and when they are introduced globally.”
As part of its strategy to expand its presence in India, Aston Martin recently introduced the DB12 coupe, priced at Rs 4.6 crore (ex-showroom Delhi). While the company currently operates a single retail showroom in Delhi, it has ambitious plans for growth. Adams shared, “As we see it, we see the number of ultra-high net worth individuals doubling in India over the next few years. Indian customers are discerning and similar to those in other key developed markets. We are looking to expand here beyond our current location and are also looking to set up a national sales office here soon.”
Currently, Aston Martin offers two models in India: the DBX550 SUV, priced at Rs 4.5 crore, and the DBX707 SUV, available at Rs 4.9 crore. Adams provided insights into the company’s future lineup, stating, “We will introduce the plug-in hybrid Valhalla next year, and thereafter the full-electric in 2025. We are in partnership with Lucid for the select powertrain components for the battery electric vehicles.”
The super luxury car market in India is currently limited to a select few models from prestigious companies such as Ferrari, Lamborghini, Bentley, and Rolls Royce. However, industry players believe that volumes in this segment will grow as more models are introduced to the Indian market, and the economy continues to expand.
Aston Martin’s aspirations to strengthen its presence in India’s luxury car segment align with the increasing affluence and discerning tastes of Indian consumers. As the company introduces new models and embraces electric mobility, it aims to carve out a larger share of the thriving luxury automotive market in the country.
