Fashion has always been associated with slim and slender figures, but in recent years, there has been a shift towards inclusivity and diversity in the industry. Plus-size fashion has gained significant attention, and designers who focus on creating customised clothing for plus-size people have been recognised for their innovative and much-needed work. One such designer is Pooja Bhat.
Pooja Bhat is a young Indian entrepreneur and professional fashion designer who has made a name for herself in the world of fashion with her innovative and unique designs. Hailing from Chennai, Pooja is a graduate of the prestigious National Institute of Fashion Technology (NIFT CH), where she completed her studies in 2019.
Pooja is the founder and CEO of TaSta (@TaStaworld), a fashion brand that quickly made waves in the industry with its tailor-made scrubs and custom couture creations. The idea for TaSta came to Pooja during the COVID-19 pandemic and the ensuing lockdowns in 2020, when she saw the need for tailor-made scrubs for doctors that were customized to their style, body fit, and comfort. Pooja set out to create a brand that would cater to the needs of healthcare professionals who were working tirelessly during the pandemic.
TaSta’s tailor-made scrubs were designed with the utmost care and attention to detail, with the fabric selected after taking a survey on the client’s comfort and preferences. The scrubs came in a range of attractive colours to choose from, making them not only functional but also fashionable. The response to TaSta’s tailor-made scrubs was overwhelming, and the brand quickly gained a loyal following.
Now that the COVID-19 pandemic is over, Pooja has shifted her focus to custom couture creations of garments, mainly focusing on plus size. Her vision is to create beautiful, custom-made garments that make women of all sizes feel confident and beautiful. Pooja understands that the fashion industry has traditionally catered to a narrow range of sizes, leaving many men and women feeling excluded and ignored. With TaSta, Pooja is on a mission to change this by creating garments that are tailored to each client’s unique body shape and size.
Pooja’s passion for fashion began at a young age, and she has been honing her skills ever since. Her studies at NIFT CH provided her with a solid foundation in fashion design, but it was her entrepreneurial spirit and drive that led her to create TaSta. Pooja is a firm believer in the power of hard work and perseverance, and she has poured her heart and soul into making TaSta a success.
Pooja’s approach to designing customised clothing is unique and refreshing. She takes a personal interest in each of her clients and ensures that their clothing is not only tailored to their specific measurements but also to their unique sense of style. Pooja understands that every person has a different body shape and style, and she works closely with her clients to create clothing that flatters their figure and makes them feel confident and beautiful.
One of the most impressive aspects of Pooja’s work is her use of colour and texture. She believes that plus-size clothing should be just as fashionable as regular-size clothing, and she creates designs that are eye-catching and unique. She uses a range of fabrics and textures to create clothing that is both comfortable and visually appealing, making her designs stand out in the plus-size fashion industry.
Pooja’s dedication to inclusivity and diversity has not gone unnoticed, and she has gained recognition for her work in the fashion industry. She has been featured for her designs across India. Her work has also been praised by plus-size fashion bloggers and influencers, who appreciate her commitment to creating fashionable and comfortable clothing for plus-size people.
Pooja Bhat is making a difference in the plus-size fashion industry. Her innovative and personalised approach to designing customised clothing for plus-size people has gained recognition and praise. Her dedication to inclusivity and diversity is an inspiration, and she is a shining example of how fashion can be both stylish and inclusive. Bhat’s work is a reminder that fashion should be for everyone, regardless of size or shape, and her designs are helping to create a more inclusive and diverse fashion industry.
To know more, follow her on Instagram: @tastaworld
