Satabhisa Bhaumik has had a diverse and successful career in journalism, digital marketing, and entrepreneurship. She started her career in 2014 as an intern with the Times of India while pursuing her Bachelor’s degree in English Literature from Lady Shri Ram College, New Delhi. During her time at TOI, she covered a variety of metro beats, including crime, education, and ministry. She quickly proved herself to be a talented and dedicated journalist and was soon hired as a full-time reporter.
After completing her Master’s degree, Satabhisa decided to shift gears and pursue a career in digital marketing and advertising. In 2017, she joined OYO’s Global Brand team, where she became the Copy Head. In this role, she was responsible for building OYO’s global brand presence by developing the company’s tone of voice and writing everything from TV commercials to social media content and B2B and B2C communications. Her work was instrumental in establishing OYO as a leading player in the hospitality industry.
In addition to her work with OYO, Satabhisa is also the Marketing Strategist and Copy Lead for Inito Inc, a leading med-tech brand in the US. She works closely with the CEO, Aayush Rai, to create impactful marketing campaigns, and ad scripts, and oversee all brand communications. With her extensive experience in journalism and digital marketing, Satabhisa is well-positioned to help Inito Inc establish itself as a leading player in the med-tech space across the United States.
In 2016, while pursuing her Journalism degree, Satabhisa founded Socio Martini, a global lifestyle brand with a vision to be fully digital and have zero carbon footprint by 2024. The company has an all-women team of six members, with three based in India and the rest in New York, Dublin, and Dubai. Satabhisa and her team are trained to use all kinds of camera and shoot equipment for both stills and videography. Socio Martini also hires freelancers from around the world and has plans to set up outposts in Switzerland, London, and New York in 2023.
Satabhisa’s career trajectory is a testament to her versatility, creativity, and ambition. From covering metro beats for TOI to building global brands and launching her own company, she has demonstrated a knack for adapting to new challenges and finding innovative solutions. As she continues to grow her career and expand her business, there is no doubt that she will continue to make a significant impact in her field.
In addition to her work in journalism and marketing, Satabhisa is also an advocate for social and environmental causes. She is a strong believer in the power of business to create positive change in the world and has been involved in several initiatives to promote sustainable and ethical practices. She has spoken at various conferences and events about the importance of social responsibility in business and has been recognized for her efforts to promote sustainable practices.
Satabhisa’s entrepreneurial spirit is evident not only in Socio Martini but also in her other humanitarian projects across North Bengal that focus on empowering and educating the girl child. She is a strong advocate for mentorship and believes in giving back to her community. Since her college days, she has successfully mentored several young women and has been actively involved in programs that help women and girls gain access to education and opportunities.
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