Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has launched a digital campaign called ‘DigitALL: Innovation and technology for gender equality’ to promote digital inclusion with the hashtag #IncludeAll. The campaign video features female employees from the Kotak group sharing their stories about supporting and empowering other women by imparting them with digital literacy.
Nilesh Shah, the MD & CEO of Kotak Mahindra Asset Management Company, highlighted the significant progress made in India’s digital space and the growing momentum of digital literacy in urban areas and Tier 2 & Tier 3 cities. On Women’s Day, Kotak Mutual Fund aims to spread the message that it is equally important for all women, including domestic helps and servants, to become digitally literate, which will help them in their daily lives.
The campaign’s core message is to promote gender equality through the inclusion of digital technology and innovation. The campaign highlights the importance of digital literacy and its potential to empower women from all backgrounds, including those from marginalized communities.
In recent years, India has made significant progress in the digital space, with the government launching various initiatives to promote digital literacy and increase internet penetration in rural areas. The Kotak Mutual Fund campaign seeks to build on this progress by calling for greater digital inclusion and access to digital resources for all women, regardless of their social or economic background.
The campaign emphasizes the role that women can play in promoting digital literacy and digital inclusion within their communities. It highlights the need for women to support and empower other women by imparting them with the knowledge and skills needed to navigate the digital world.
Overall, the Kotak Mutual Fund campaign is a powerful call to action for greater gender equality through digital inclusion. It highlights the transformative potential of digital technology and the importance of empowering women from all backgrounds to harness its benefits. By promoting digital literacy and access to digital resources, the campaign aims to create a more inclusive and equitable society where all women have the tools they need to thrive.
More About The ‘DigitALL’ campaign:
The digital campaign launched by Kotak Mutual Fund features a video that highlights the inspiring stories of women employees from the Kotak Group who have been empowering and supporting other women in their lives through the dissemination of digital literacy. Nilesh Shah, the Managing Director and CEO of Kotak Mahindra Asset Management Company, expressed that India has made remarkable advancements in the digital arena in recent years, and the propagation of digital literacy has gained significant momentum in urban as well as Tier 2 and Tier 3 cities.
Significance of the ‘DigitALL’ campaign:
Kotak Mutual Fund’s campaign aims to spread awareness on Women’s Day that digital literacy is equally important for all women, including those from marginalized communities such as domestic helps and servants, as it can significantly enhance their day-to-day lives.
