Every great startup begins with the incubation of an idea, which has the potential to spark innovation, change industries, and shape the future. But ask founders, and you’d know how the journey from idea to execution is often a long and arduous one, filled with countless challenges and uncertainties. Since startup journeys are often complicated, aspiring founders and investors yearn to gain insights and guidance to navigate the path to success. Like a seasoned matchmaker, he knew that embarking on this journey with the founders of Licious would be an amazing experience, with their dedication combined with BII’s expertise and resources joining force. Drawing a beautiful analogy, Makkar likens investing to getting married, emphasizing the significance of trust in such partnerships. Founders, he stresses, must be authentic and genuine with their investors, just like partners in a marriage.
To demystify these secrets, Brunch Labs, a video series brought to life by Bertelsmann India Investments (BII), a sector-agnostic venture capital fund that has proven to be a strong pillar for mentoring growth-stage companies into unicorns. In the past decade, BII has invested in category-defining companies, including Eruditus, Licious, Shiprocket, Pepperfry, AgroStar, Bijak, Skeps, and Vymo, among others. BII focuses on early growth-stage investments (Series A to D) in tech-driven startups.
Committed to nurturing India’s entrepreneurial talent, Brunch Labs by BII has emerged as a solid platform providing valuable insights from founders and investors who have conquered multiple challenges along the way. The series showcases remarkable startup journeys, offering practical guidance for aspiring founders, with the lessons they’ve learned now being brought to the forefront.
Brunch Labs is all set to capture the brilliant relationships that BII has built with founders in the past decade in the upcoming episodes. For those of you looking to know more about the startup verse, watch this space to gain in-depth knowledge about India’s vibrant startup ecosystem and track its latest developments.
With Brunch Labs all set to showcase the transformative power of authentic collaboration, its maiden episode showcased the unique and brave entrepreneurial model of Licious. Why did BII decide to bet big on Licious in its early days? Pankaj Makkar, Managing Director of Bertelsmann India Investment, shares the profound potential he saw in the sector Licious operates in, recognizing the significant challenges it faced. Solving these very challenges, he believed, would pave the way for creating an extraordinary company.
But it wasn’t just market potential that drove BII’s decision; it was the founders’ unwavering commitment and passion that struck a chord with Makkar. Like a seasoned matchmaker, he knew that embarking on this journey with the founders of Licious would be an amazing experience, with their dedication combined with BII’s expertise and resources joining force. Drawing a beautiful analogy, Makkar likens investing to getting married, emphasizing the significance of trust in such partnerships. Founders, he stresses, must be authentic and genuine with their investors, just like partners in a marriage.
And indeed, Licious found its ideal partner in BII, a match made not just on paper but one forged with a shared vision and mutual respect. The episode serves as an invaluable lesson for startup founders seeking investors; they need to find partners who not only understand their vision but also wholeheartedly support and contribute to realizing it, just as Bertelsmann India Investments (BII) did for Licious.
With this partnership, Licious soared to new heights, leaving aspiring founders with a trail of inspiration and guidance to apply to their own journeys and forge a story of startup triumph. The episode opens with Abhay Hanjura and Vivek Gupta, the trailblazing co-founders of Licious, recounting their quest to find a VC partner who would not only invest but also bring unparalleled industry insights and expertise to the table.