Disney Star, the official broadcaster for both the Asia Cup and the ICC Cricket World Cup on television and digital platforms, has successfully clinched a sponsorship deal worth approximately Rs 200 crore with Hindustan Unilever, as reported by sources from media buying agencies. The renowned FMCG conglomerate, Hindustan Unilever, has committed to becoming a prominent sponsor for the television and digital coverage of both these marquee cricketing events.
Disney Star, responsible for operating the Star Sports channels and Disney+ Hotstar OTT platform, will be airing the Asia Cup and the prestigious ICC Men’s Cricket World Cup, scheduled to be hosted by India. This partnership marks a significant milestone in the world of sports sponsorships and broadcasting.
One source, who preferred to remain anonymous, revealed that Hindustan Unilever’s association with both the Asia Cup and World Cup amounts to nearly Rs 200 crore, underscoring the immense appeal of these cricketing extravaganzas for sponsors and advertisers alike. This partnership strategically aligns with the festive period, which is known to drive heightened consumer engagement and viewership.
Another insider commented on the unique appeal of this partnership, stating, “Advertisers will have the opportunity to select from a diverse range of advertising packages, spanning both traditional linear television and the digital landscape. These packages will be tailored to cater to the specific business objectives of each advertiser. Given that the Asia Cup and the ICC World Cup are being held in close succession, we anticipate that Disney Star will efficiently capitalize on the demand for advertising inventory.”
The Asia Cup, which commences today, features a total of 13 thrilling matches, promising cricket fans an action-packed spectacle. Following the Asia Cup, cricket enthusiasts can look forward to the ICC Men’s Cricket World Cup, a 50-over tournament that will witness the participation of 10 cricketing nations, competing fiercely across 48 matches.
With these two high-profile events occurring in quick succession, Disney Star is poised to deliver captivating and comprehensive cricketing coverage to its extensive audience base. This landmark partnership with Hindustan Unilever further solidifies Disney Star’s position as a leading broadcaster of major sporting events in India and reinforces the immense appeal of cricket as a platform for advertisers to connect with their target audiences.
In an era where sports sponsorships play a pivotal role in enhancing brand visibility and engagement, this collaboration between Disney Star and Hindustan Unilever exemplifies the synergy between premier broadcasting and corporate giants, setting the stage for a spectacular showcase of cricketing excellence and innovative advertising strategies.
As the Asia Cup and ICC Cricket World Cup unfold, viewers and advertisers can anticipate an extraordinary fusion of sporting prowess and creative advertising campaigns, making these tournaments an unforgettable experience for cricket fans and a lucrative opportunity for brands looking to make a lasting impression in the world of sports marketing.
