In the midst of the Covid lockdowns, Kartik Kumra, a Delhi-native and economics student at the University of Pennsylvania, embarked on a unique journey that would redefine his trajectory. Eschewing virtual internships, Kumra dove headfirst into the realm of fashion, cold-calling dyers and embroiderers while traversing the Indian countryside to bring his vision to life – the birth of Karu Research. This unconventional move marked the inception of a clothing brand that transcends traditional boundaries.
Karu Research’s collection is a testament to Kumra’s distinctive aesthetic, featuring a fusion of elements like embroidered camp-collared shirts, embellished double knee trousers, bohemian paisley, hand-dyed cotton, and exquisite mother-of-pearl buttons. The brand’s creations have not only graced the wardrobes of global icons such as Kendrick Lamar, Lewis Hamilton, and Joe Jonas but have also found a home in renowned retailers like Mr Porter, Selfridges, and SSENSE.
What sets Karu Research apart is not just its eclectic designs but the profound journey behind each piece. Kumra’s hands-on approach, driving through Indian landscapes to connect with artisans, adds a distinctive authenticity to the brand. The result is a harmonious blend of tradition and contemporary style that resonates with fashion enthusiasts worldwide.
Beyond the accolades and celebrity endorsements, Karu Research achieved a significant milestone by being listed as a semi-finalist in the prestigious 2023 LVMH Prize for Young Fashion Designers. This recognition catapulted Kumra’s venture into the spotlight, showcasing the brand’s potential to shape the future of fashion.
Kartik Kumra’s story is one of resilience, creativity, and a commitment to reinventing fashion norms. Through Karu Research, he has not only crafted a brand but a narrative that intertwines cultural richness, sustainable practices, and a visionary approach to design. As the world takes note of this emerging force in the fashion industry, Kumra’s journey serves as an inspiration for those willing to defy conventions and carve their own path.
