Gupshup introduces GSPay, a payment application for feature phones

Gupshup, a conversational technology startup, has taken a significant step towards making UPI (Unified Payments Interface) payments more accessible on feature phones with the launch of their native payment app, GSPay.

Gupshup, a conversational technology startup, has taken a significant step towards making UPI (Unified Payments Interface) payments more accessible on feature phones with the launch of their native payment app, GSPay. This innovative solution leverages the SMS messaging architecture present on feature phones, allowing users to make digital payments conveniently, even without a data plan or internet connectivity. By eliminating the need for numeric input or IVR (Interactive Voice Response) call processes, GSPay enables feature phone users to make payments by simply scanning QR codes.

One of the key advantages of GSPay is its support for multiple languages. The app is currently available in 12 languages, including English, Hindi, Marathi, Odia, and Assamese. This broad language support ensures that users, even in remote areas, can easily access and utilize the payment app. aims to bridge the digital divide and empower feature phone users to participate in the digital payments ecosystem.

To kickstart the initiative, has partnered with Nokia (HMD Global) to enable GSPay on the Nokia 105 (2023) and Nokia 106 4G feature phones. By preloading GSPay on these devices, aims to reach a wide user base and create awareness about the convenience and benefits of digital payments. Furthermore, the company is actively engaging with other handset original equipment manufacturers (OEMs) to expand the availability of GSPay across a variety of feature phone models.

“The real breakthrough here is leveraging the power of messaging to enable rich consumer experiences,” said Beerud Sheth, co-founder and CEO of By utilizing the SMS messaging channel, delivers a seamless and intuitive payments experience on feature phones. Sheth also highlighted the potential to extend this technology to other areas, such as e-commerce, in the future. The integration of messaging capabilities with digital payments opens up a world of possibilities for feature phone users, enabling them to engage in various online transactions beyond basic payment services.

The launch of GSPay marks a significant milestone in the journey towards financial inclusion and digital empowerment in India. With a significant portion of the population still relying on feature phones for their communication needs, enabling digital payments on these devices has the potential to revolutionize the way people transact and participate in the digital economy. By leveraging the existing SMS infrastructure, has devised an innovative solution that removes barriers to entry for feature phone users and encourages their active participation in the digital payments ecosystem.

The ease of use and convenience of GSPay have garnered attention from users and industry experts alike. The ability to scan QR codes for payments simplifies the transaction process, ensuring a seamless user experience. This development is expected to drive the adoption of digital payments among feature phone users, further promoting financial inclusion and reducing the reliance on cash transactions.

As India continues to progress towards a cashless society, initiatives like GSPay play a crucial role in enabling individuals from all walks of life to participate in the digital revolution. By catering to the specific needs of feature phone users, is actively contributing to the vision of a digitally empowered India.

With GSPay, has demonstrated its commitment to innovation and its understanding of the evolving needs of the Indian market. As technology continues to advance, it is crucial to ensure that no segment of society is left behind. GSPay represents a significant step towards bridging the digital divide and making digital payments accessible to all, irrespective of their choice of mobile device.

In conclusion, the launch of GSPay by signifies a breakthrough in the realm of digital payments for feature phones. By leveraging SMS messaging architecture and incorporating QR code scanning capabilities, GSPay simplifies the payment process and enhances the digital experience for feature phone users. This move not only promotes financial inclusion but also empowers individuals with the convenience and benefits of digital transactions. As the adoption of digital payments continues to rise,’s GSPay has the potential to revolutionize the way feature phone users engage in financial transactions, ultimately driving India’s journey towards a cashless economy.

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