Hisense, the global leader in consumer electronics and home appliances, has made a significant move by appointing Ravindra Jadeja, the celebrated cricketer and all-rounder, as its brand ambassador for the Television, AC, and Refrigerator categories. This announcement, marking Hisense’s first brand ambassador in the Indian market, signifies the company’s commitment to excellence, versatility, and innovation, mirroring Jadeja’s remarkable skills and widespread popularity among India’s young and aspirational consumers.
In alignment with Hisense’s worldwide brand culture, which places a strong emphasis on sports and sports personalities to connect with the youth, the company is now venturing into the cricketing world. This strategic move introduces Hisense to the realm of cricket, aligning itself with the core philosophy of the Hisense Group. And who better to be the face of this venture than Team India’s leading all-rounder and a powerhouse performer, Ravindra Jadeja.
Ravindra Jadeja, celebrated for his exceptional all-round abilities in cricket, embodies the essence of Hisense’s diverse product range. Just as Jadeja excels in various facets of cricket, Hisense offers an extensive selection of products, ranging from cutting-edge televisions to energy-efficient air conditioners and reliable refrigerators. This collaboration underscores a mutual commitment to versatility and excellence that deeply resonates with consumers across the nation.
Incorporating a sports icon like Ravindra Jadeja into its brand ambassador portfolio marks a significant milestone for Hisense as it continues to expand its presence in the Indian market. Furthermore, this partnership reinforces Hisense’s association with the realms of sports and entertainment, exemplifying the brand’s dedication to forming personal and meaningful connections with its consumers.
Pranab Mohanty, CEO of Hisense India, expressed his enthusiasm about the collaboration, stating, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the Cricket World Cup starting in India soon, and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”
Jadeja himself expressed his excitement about the collaboration, saying, “I am honoured to be the brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest & global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”
In conjunction with this announcement, Hisense is launching its campaign ‘Perfecting the Perfection,’ featuring Ravindra Jadeja in his debut appearance with Hisense products such as Televisions, ACs, and Refrigerators. As part of this consumer engagement program, participants have the chance to win a 4K Hisense Smart TV.
This partnership between Hisense and Ravindra Jadeja is poised to be a strategic move by the company to strengthen its presence in the Indian market. It marks the beginning of an exciting journey that promises to bring innovation, excellence, and versatility to Indian households. In this festive season, Hisense is set to unveil a range of new and innovative TVs, including the U7K, U6K, and E7K, designed to bring the stadium experience to homes in preparation for the upcoming Cricket World Cup.
