Indian travelers, particularly those in the age groups of 22-30 years and 36-45 years, are showcasing a vibrant “Carpe Diem” spirit when it comes to travel, according to insightful data collected by MakeMyTrip, a leading online travel platform. These groups, characterized by their high intent to travel, are avidly booking multiple holidays each year and enthusiastically seeking out new destinations and adventures. However, the price of flight tickets to their desired locations often becomes a deciding factor, leading to the postponement of travel plans.
MakeMyTrip’s on-platform data highlights the behavior of Indian travelers, particularly in the leisure segment, who exhibit a trend of conducting extensive searches before finalizing flight bookings. Compared to the business segment, leisure travelers take almost twice the number of searches to book their flights. This indicates that individuals seeking leisure travel options meticulously compare prices for various destinations and combinations before settling on their final choice.
From a research standpoint, this process demands considerable time and mental effort before travelers are fully prepared to firm up their travel plans. This behavior is particularly prevalent among the target age groups, where the desire for spontaneous travel and exploration coexists with the need for cost-conscious decision-making.
The data collected by MakeMyTrip underlines the fact that flight prices significantly influence the decision-making process for Indian travelers. While the urge to seize the day and embark on new adventures remains strong, the financial aspect often acts as a tipping point. With multiple destinations vying for attention, travelers seek the best deals and promotions that align with their budget constraints.
The Carpe Diem mindset prevalent among Indian travelers, especially those in the 22-30 and 36-45 age groups, showcases a generation that values experiences and seeks to make the most of their time and resources. These individuals are proactive in planning their vacations and take advantage of every available opportunity to explore new places.
MakeMyTrip’s data also sheds light on the importance of affordability and flexibility in the decision-making process. Flight bookings represent a significant portion of the overall travel budget, and travelers are keen to ensure that their hard-earned money is spent wisely. By conducting multiple searches and comparing prices, they strive to strike a balance between their desire to travel and the financial feasibility of their plans.
Moreover, the data reveals that the leisure segment exhibits a more meticulous approach to flight bookings compared to the business segment. While business travelers often have fixed itineraries and specific travel requirements, leisure travelers have the flexibility to explore a wide range of destinations and experiences. This flexibility allows them to invest more time in researching and comparing flight prices, seeking out the best value for their leisure travel reservations.
As the travel industry continues to recover from the impact of the COVID-19 pandemic, MakeMyTrip’s data provides valuable insights for both travelers and airlines. Understanding the preferences and behavior of Indian travelers can help airlines tailor their pricing strategies and promotional offers to meet the expectations of this high-intent cohort.
For travelers, the data serves as a reminder to explore the various options available and be patient during the planning process. By investing time and effort into researching and comparing flight prices, travelers can maximize their chances of finding affordable deals that allow them to fulfill their travel aspirations.
The Carpe Diem bent of mind demonstrated by Indian travelers, particularly those in the age groups of 22-30 years and 36-45 years, showcases a generation eager to embrace new experiences and explore the world. Despite the influence of flight prices on decision-making, their determination to travel remains strong.
