Jammu & Kashmir Tourism has won the award for the best adventure tourism destination, as per the India Today Tourism Survey. The award recognizes the efforts of the J&K Tourism Department in promoting Gulmarg as an adventure destination of international order. The award was presented to the department by Union Minister of State for Culture & Parliamentary Affairs, Arjun Ram Meghwal at a ceremony in New Delhi.
Deputy Director, Tourism, Alyas Ahmad received the award on behalf of the J&K Tourism Department. The ceremony was attended by ministers from Uttarakhand and Himachal Pradesh, representatives of Tourism Boards of several states and UTs, representatives of national travel trade and business bodies, among others.
The J&K Tourism Department has been consistently diversifying its tourism products over the last two years. This has gone well among the tourists, as the department received a record number of tourists last year. Additionally, the department has taken several new initiatives for the quick revival of tourism in the UT.
This winter, besides Gulmarg, resorts of Pahalgam, Sonamarg, Doodhpathri, and other resorts were kept open, and these destinations received a considerable footfall. The department has also added new trekking routes, rafting, and adventure activities to the recreation portfolio for sustaining the interest of coming tourists. The opening of new areas like Gurez and other border areas for tourism has also enhanced the attraction and urge for visiting J&K.
Last year, Gurez was adjudged as the best offbeat destination in the country, and the department continues to strive for excellence in tourism. The award for the best adventure tourism destination comes as a feather in the cap of the department.
Speaking on the occasion, the Deputy Director, Tourism, Alyas Ahmad, said, “It is an honour for us to receive this award. We have been working tirelessly to promote adventure tourism in Jammu & Kashmir, and this award is a recognition of our efforts. We would like to thank the India Today Tourism Survey for choosing us for this prestigious award.”
The India Today Tourism Survey is one of the most reputed surveys in the country that recognizes the best in the tourism industry. The survey covers several categories, including best adventure tourism destination, best cultural tourism destination, best offbeat destination, among others.
The award for the best adventure tourism destination is a testament to the beauty and adventure that Jammu & Kashmir has to offer. The department has been working towards making J&K a preferred destination for adventure seekers. The efforts of the department have borne fruit, as J&K continues to attract tourists from all over the world.
The department plans to continue its efforts to promote adventure tourism in Jammu & Kashmir. The new initiatives taken by the department have been well received, and the department aims to add more adventure activities and destinations to its portfolio.
The award for the best adventure tourism destination is a recognition of the efforts of the J&K Tourism Department in promoting adventure tourism in the UT. The department has been working tirelessly to make Jammu & Kashmir a preferred destination for adventure seekers, and this award is a testament to their efforts. The department plans to continue its efforts to promote adventure tourism in J&K and add more adventure activities and destinations to its portfolio.
