On Friday, Kiara Advani took Katrina Kaif’s place as the new face of the mango drink company Slice, replacing her as the star of its advertising. Although the actor’s new avatar was well-liked by many, some others missed Katrina.
iara Advani, one of the rising stars of Bollywood, has been chosen as the new brand ambassador for the popular soft drink brand Slice. The announcement came as a surprise to many, as the brand had previously been associated with actress Katrina Kaif for several years. However, the decision to replace Katrina with Kiara is seen as a strategic move by the company to appeal to a younger and more dynamic audience.
Slice, which is owned by PepsiCo, is one of the most popular soft drink brands in India. It is known for its refreshing taste and vibrant packaging, which has made it a favorite among young people across the country. The brand has always been associated with youthfulness and energy, and the decision to replace Katrina with Kiara reflects this ethos.
Kiara Advani, who shot to fame with her role in the 2019 hit film ‘Kabir Singh,’ is known for her youthful and vibrant personality. She has quickly become one of the most sought-after actresses in Bollywood, with several big-budget films in her kitty. Her association with Slice is expected to further enhance the brand’s image and appeal to its target audience.
The announcement of Kiara as the new brand ambassador for Slice was made with much fanfare on social media. The actress shared a series of posts on her Instagram page, in which she was seen sipping on a bottle of Slice and expressing her excitement at being associated with the brand. The posts were widely shared and generated a lot of buzz among her fans and followers.
The decision to replace Katrina Kaif with Kiara Advani is seen as a smart move by the company, as it reflects the changing trends in the Indian market. Katrina Kaif, who is now in her late thirties, has been associated with Slice for several years, and her image is seen as more mature and sophisticated. Kiara, on the other hand, is in her mid-twenties and is known for her youthful and energetic persona, which is more in line with the brand’s image.
The move is also part of a larger trend in the Indian advertising industry, where brands are increasingly looking to associate themselves with younger and more dynamic celebrities. With the rise of social media and digital marketing, the focus has shifted towards engaging with younger audiences, who are more likely to be active on social media platforms.
In conclusion, Kiara Advani’s appointment as the new brand ambassador for Slice is a smart move by the company to appeal to a younger and more dynamic audience. The decision to replace Katrina Kaif, who has been associated with the brand for several years, reflects the changing trends in the Indian market, where brands are increasingly looking to associate themselves with younger celebrities. With Kiara’s youthful and vibrant persona, she is expected to further enhance the brand’s image and appeal to its target audience. Overall, this move by Slice is likely to be a win-win situation for both the brand and the actress, as they both stand to gain from this association.
