In a significant development, Mr. Saugata Gupta, the Managing Director and CEO of Marico, has been appointed as the Chairman of the Advertising Standards Council of India (ASCI). Additionally, Mr. Partha Sinha, President of Response at BCCL, the publisher of leading publications like the Times of India and the Economic Times, has been elected as the Vice Chairman of ASCI. Further strengthening the leadership team, Mr. Sudhanshu Vats, Deputy Managing Director of Pidilite Industries, has been appointed as the Honorary Treasurer.
Expressing his sentiments on this appointment, Mr. Gupta stated, “Leading ASCI at this juncture is a privilege. We are in the midst of an extraordinary opportunity to reimagine what responsible advertising means and how consumers need protection in the digital age. ASCI is at the very forefront of this effort as it collaboratively shapes the industry.”
ASCI, the Advertising Standards Council of India, stands as the foremost self-regulatory organization in the country, overseeing communication guidelines for both offline and online advertising. Recently, ASCI launched the ‘ASCI Academy,’ a pioneering initiative aimed at bolstering self-regulation throughout the creative advertising process.
The appointment of Mr. Saugata Gupta as the Chairman of ASCI underscores the importance of responsible advertising practices and consumer protection in an increasingly digitalized and interconnected world. With his extensive experience and leadership in the corporate sector, Mr. Gupta is well-equipped to lead ASCI’s efforts in shaping and enforcing ethical advertising standards.
ASCI plays a vital role in ensuring that advertising content adheres to established guidelines and is transparent, honest, and respectful of consumer rights. As advertising continues to evolve, particularly in the digital realm, the need for robust self-regulation and ethical standards becomes even more critical. ASCI’s initiatives, including the ASCI Academy, are geared towards empowering advertisers to create content that is not only creative but also responsible and compliant with industry norms.
The role of Vice Chairman, assumed by Mr. Partha Sinha, adds further strength to ASCI’s leadership team. His extensive experience in the media industry and his affiliation with a prominent media house like BCCL will contribute to ASCI’s mission of promoting responsible advertising practices and fostering trust between advertisers and consumers.
Additionally, Mr. Sudhanshu Vats, taking on the role of Honorary Treasurer, brings his insights and expertise from the manufacturing sector to ASCI’s endeavors. His involvement in Pidilite Industries, a leading manufacturing and construction chemical company, further diversifies ASCI’s leadership team, ensuring a comprehensive perspective in its regulatory efforts.
In conclusion, the appointment of Mr. Saugata Gupta as the Chairman of ASCI, alongside Mr. Partha Sinha as Vice Chairman and Mr. Sudhanshu Vats as Honorary Treasurer, reflects the commitment of ASCI to maintaining the highest standards of ethical advertising in India. With the evolving landscape of advertising, particularly in the digital age, ASCI’s leadership is well-prepared to navigate the challenges and opportunities presented by the industry. The collaborative efforts of these accomplished leaders are expected to reinforce ASCI’s pivotal role in promoting responsible advertising practices and safeguarding consumer interests in the dynamic world of advertising and marketing.
