In the bustling world of health food, Alpana Tiwari is making a name for herself with her brand Nuskha. Specializing in crafting traditional Indian pregnancy and post-partum edibles, Alpana’s journey began as a result of her own experiences as a mother and the challenges she faced during pregnancy, recovery, and lactation.
In 2020, Alpana, alongside her son, embarked on a mission to address the struggles faced by new mothers. She was particularly struck by the frequency of postpartum depression among these women after witnessing the physical and mental difficulties of postpartum living. Alpana searched old scriptures and Ayurvedic expertise for traditional cures that had lasted the test of time, motivated by a desire to serve.
Alpana discovered a wealth of remedies rooted in the goodness of nature, free from harmful chemicals. However, she observed that these valuable traditions were gradually being replaced by artificial protein powders and chemical-laden supplements due to rapid modernization and a lack of awareness. Driven by her passion for revitalizing these time-honoured remedies, Alpana decided to adapt them to suit the needs of today’s modern lifestyle.
With four generations of Ayurvedic knowledge in her lineage, Alpana combined the wisdom of her ancestors with her culinary skills to create products that catered to the unique needs of mothers and their babies. This led to the birth of Nuskha, a brand built on three fundamental pillars.
The first pillar is personalization. Recognizing that each woman’s journey is unique, Nuskha strives to provide personalized solutions tailored to individual body types and pregnancy conditions. To ensure freshness and quality, all products are made fresh daily, with inventory cleared within two days.
The second pillar is the use of all-natural ingredients. Nuskha firmly believes in the power of nature and exclusively utilizes organic jaggery or mishri as sweeteners, avoiding refined sugar completely. The commitment to authenticity means that their products contain no chemical additives or preservatives, offering a truly natural and wholesome experience.
The third pillar is supportive care. Understanding the overwhelming nature of pregnancy and motherhood, Nuskha offers free consultation and counselling sessions with experts to all clients, regardless of the size of their order. Alpana personally connects with these women, providing the best possible assistance and helping them navigate the joys and challenges of pregnancy with confidence. With over 5000 satisfied customers, Nuskha continues to grow and expand its reach, both in India and abroad.
Despite the challenges faced by any business, Nuskha remains committed to avoiding chemicals in its products. Finding the balance between packaging and shelf life has been a crucial hurdle, but the team perseveres in their quest to improve and overcome this obstacle.
Alpana firmly believes that the need for Nuskha’s products is greater than ever. By honouring ancient traditions and embracing the natural wonders bestowed upon us, Nuskha can make a significant impact on the lives of pregnant women and their little ones.
Nuskha’s dedication and success have not gone unnoticed. The brand has received prestigious accolades, including the Women Entrepreneur award by Radio City and a feature on Shark Tank India Season 1.
Alpana’s early life played a significant role in shaping her passion for Ayurveda. Growing up in multiple villages of Rajasthan, where her father served as a government ayurvedic doctor, Alpana actively contributed to the preparation of herbs and dosages. These experiences laid the foundation for her future endeavours.
Alpana Tiwari’s commitment to reviving ancient traditions and providing support to mothers during their pregnancy and postpartum journey is truly commendable. Through Nuskha, she is making a positive impact on the lives of women and their little ones, nourishing them with the goodness of nature and the wisdom of Ayurveda.
To learn more about Nuskha and explore their range of products, visit their website at nuskhakitchen.com. Stay updated with their journey by following them on Instagram (@nuskhakitchen) and Facebook (facebook.com/nuskhakitchen/).
