In 2021, Sulay Lavsi embarked on a mission to redefine comfort in India’s innerwear market by founding Bummer, a direct-to-consumer brand focused on delivering a “feeling of freshness.” Offering a diverse range of products for both men and women, including boxers, bralettes, and pajamas, Bummer distinguishes itself with garments crafted from micromodal fabric known for its breathability and eco-friendly attributes.
Hailing from Ahmedabad, Bummer made a significant splash on Shark Tank India, capturing attention and securing a noteworthy $850,000 in funding from esteemed investors like Beenext Asia Fund and Fluid Ventures. The startup’s success story reflects Lavsi’s dedication to revolutionizing the innerwear experience, blending comfort, sustainability, and style.
Armed with a master’s degree in entrepreneurship and innovation from the USC Marshall School of Business, Lavsi’s journey with Bummer exemplifies a fresh approach to the intimate apparel landscape. As the brand gains momentum, it not only introduces a new standard of comfort but also sets a precedent for eco-conscious practices in the fashion industry.
Bummer’s commitment to providing a unique and refreshing undergarment experience aligns with Lavsi’s vision, making it a notable player in India’s burgeoning direct-to-consumer market. With a focus on quality, sustainability, and innovation, Sulay Lavsi’s venture is poised to leave a lasting impact on the innerwear industry, one that transcends conventional norms and embraces a future where comfort meets consciousness.
