Sheik emphasizes the critical importance of developing an omnichannel strategy for MSMEs in today’s digital-first environment in India. The discussion explores how payment technology serves as a transformative tool for MSMEs in the country. MSMEs now have the capability to accept digital payments across both online and offline channels, offering customers more payment choices to enhance their experience and increase conversion rates.
The integration of payment systems, such as Android POS terminals equipped with comprehensive business management software and mobile applications linked to payment gateways and POS terminals, is becoming increasingly prominent in digital transformation efforts.
Furthermore, fintech innovations have introduced new solutions that improve access to credit and financing, further empowering MSMEs. Sheik concludes by underscoring the broader benefits of digital transformation for the MSME ecosystem.
For a detailed exploration of this insightful conversation on omnichannel strategy, listen to the complete podcast episode. We welcome your feedback and suggestions for future topics. Please share your thoughts and recommendations by contacting us at marketing.worldlineindia@worldline.com.
