Truecaller, the Sweden-based caller identification service, has announced a global partnership with WhatsApp and other messaging apps. This means that Truecaller’s caller identification feature will also be available on WhatsApp and other messaging platforms, allowing users to identify potential spam calls over the internet.
The feature will be available for both video and audio calls, which is good news for WhatsApp users who have been plagued by fake calls, both video and audio, which have become one of the biggest problems faced by WhatsApp users globally. Until now, Truecaller had only identified calls that users received via their telecom service provider and not those via the internet through third-party apps like WhatsApp and Signal.
Truecaller’s Chief Executive, Alan Mamedi, said that the feature is currently in beta phase and will be rolled out to users globally later this month (May). He did not give any specific timeline, but the news is already generating excitement among WhatsApp users who have been struggling to deal with spam calls.
One of the biggest problems facing WhatsApp is scam calls, both video and audio, with telemarketers and hackers often using the platform to dupe gullible users. Such calls have been on the rise in countries globally, including India, where Truecaller has its biggest market. According to a 2021 report by Truecaller, users in India receive about 17 spam calls per month on average.
“Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi said, noting that telemarketers switching to internet calling was fairly new to the market. Earlier this year, India’s telecom regulator directed carriers like Reliance Jio, Vodafone, and Airtel to start blocking telemarketing calls over their networks using artificial intelligence filters.
India is the biggest market for both WhatsApp and Truecaller. WhatsApp is the most used messaging platform in India, and the company says that it uses spam detection technology to spot and take action on accounts engaging in abnormal behavior and lets users block and report problematic accounts. For Truecaller, India is its biggest market, boasting of 250 million users. The company has 350 million users globally and earns its revenue from advertising, subscription services, and verified listings from businesses.
The partnership between Truecaller and WhatsApp is expected to benefit millions of users globally by providing a much-needed solution to the problem of spam calls. The integration of Truecaller’s caller identification feature with WhatsApp will enable users to identify potential spam calls even before answering the call. This will help users save time and avoid falling prey to fraudsters and telemarketers.
In addition, Truecaller’s integration with WhatsApp will also enhance the user experience on the platform. With Truecaller’s caller identification feature, users will be able to easily identify incoming calls, making it easier to decide whether to take the call or not. This will help reduce the number of unwanted calls and improve the overall user experience on WhatsApp.
Overall, the partnership between Truecaller and WhatsApp is a significant development for both companies and their users. By working together, they can provide a better user experience and help users deal with the problem of spam calls more effectively. With Truecaller’s caller identification feature now available on WhatsApp and other messaging apps, users can look forward to a safer and more secure communication experience.
The partnership between Truecaller and WhatsApp also reflects a growing trend of collaboration among technology companies. As the world becomes more interconnected, companies are realizing the importance of working together to provide better solutions to their users. By collaborating with other companies, they can leverage each other’s strengths and create a more seamless user experience.
