Leading Software as a Service (SaaS) provider, Wizikey, has announced the launch of Amara AI, an innovative artificial intelligence-led avatar aimed at revolutionizing data-driven reporting in the field of public relations. The company stated that the AI avatar, designated as the ‘chief reports officer,’ will play a pivotal role in presenting data insights collected by Wizikey in an easily comprehensible and visually appealing manner.
In a statement released on Friday, Wizikey highlighted that they have already achieved tremendous success during the pilot phase of Amara AI with a large global IT company. The versatility of this AI-powered tool extends beyond the pilot, as it is expected to serve as an invaluable asset in any high-volume news industry and company, according to Aakriti Bhargava, co-founder of Wizikey.
The core functionality of Amara AI revolves around processing vast amounts of data accessible to Wizikey. This includes over 3.3 million monthly news items, access to 500,000 news publications, and a repository of more than 100,000 reporters, all of which are constantly updated in real-time. The AI avatar leverages this extensive data pool to generate relevant reports and present them in visually enriched formats, making it easy for stakeholders to comprehend and derive valuable insights.
Premium customers of Wizikey can now benefit from Amara AI’s on-demand services, receiving monthly or quarterly reports in video format. The integration of artificial intelligence in the reporting process is expected to streamline stakeholder alignment and improve decision-making in the domain of public relations.
The media intelligence and PR software market, a rapidly growing sector, was valued at USD 5.36 Billion in 2018 and is projected to reach USD 11.25 Billion by 2026, exhibiting a Compound Annual Growth Rate (CAGR) of 14.60% from 2019 to 2026, as highlighted in the statement by Wizikey. With the introduction of Amara AI, Wizikey aims to stay at the forefront of this evolving market, providing its clients with cutting-edge tools to navigate the realm of public relations with efficiency and precision.
The name ‘Amara’ derives from Swahili and carries profound significance, symbolizing a “strong reputation” or a “firm reputation,” as elucidated by Aakriti Bhargava. This name choice aligns with Wizikey’s commitment to fostering strong and reliable brand reputations for its clients in the competitive world of public relations.
The launch of Amara AI comes as a strategic move for Wizikey, positioning the company to cater to the increasing demand for data-driven solutions in the PR industry. With a focus on simplifying complex data and presenting it in visually appealing formats, Amara AI represents a leap forward in enhancing the decision-making capabilities of public relations professionals.
As the digital landscape continues to evolve, businesses and organizations are increasingly reliant on data to drive key strategies and decisions. In this context, the integration of AI-based tools like Amara AI holds the potential to revolutionize the way data is utilized, providing companies with actionable insights and empowering them to stay ahead of the curve in their respective industries.
Wizikey’s commitment to innovation and continuous improvement is evident in the introduction of Amara AI. As the company paves the way for data-driven reporting in the realm of public relations, it reaffirms its position as a leading player in the SaaS industry, dedicated to helping businesses thrive in the digital era. With Amara AI in its arsenal, Wizikey is set to redefine the PR landscape, supporting clients in making informed decisions and building robust reputations in an increasingly competitive and fast-paced world.